Critical Analysis of Innovative Leadership through Effective Data Analytics: Exploring Trends in Business Analysis, Finance, Marketing, and Information Technology

Adigwe, Chinasa Susan and Abalaka, Anthony Idoko and Olaniyi, Oluwaseun Oladeji and Adebiyi, Olubukola Omolara and Oladoyinbo, Tunbosun Oyewale (2023) Critical Analysis of Innovative Leadership through Effective Data Analytics: Exploring Trends in Business Analysis, Finance, Marketing, and Information Technology. Asian Journal of Economics, Business and Accounting, 23 (22). pp. 460-479. ISSN 2456-639X

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Globally, leaders are lighthouses that help direct followers on the right decision to make, whether in careers, entrepreneurship, personal development, education, community and social services, relationships, health, finances, and enacting purpose. In today's data-driven environment characterized by information overload, leaders and organizations seek to harness the full potential of data to improve every facet of endeavor, including leadership; thus, leaders in management and other spheres of human endeavors must rethink leadership methods in line with data analytics. This research investigates the synergistic relationship between innovative leadership and effective data analytics in organizations across different industries. The study assesses the impact of data analysis, visualization, and governance on various aspects of innovative leadership. Structured questionnaires designed using Likert scale questions and statements were used as research instruments to collect data from 490 leaders across five industries, including Accounting and Finance, Marketing, Computer and IT, Business Development, and Education. Statistical analysis, including correlation and linear regression, examined the relationships between data analytics and innovative leadership variables. The research findings support the hypotheses, demonstrating that data Analysis Influences Innovative Behavior in leadership; data Analysis is significantly and positively related to Vision and Strategic Planning; data Visualization significantly impacts Communication Skills in leadership positively; Data Visualization significantly influences Vision and Strategic Planning in leadership positively; while a positive relationship exists between Effective Data Governance and Innovative Behavior. Data analytics is critical in achieving innovative leadership and improving organizational performance. Data analysis, visualization, and governance were essential in driving innovation and fostering clear communication. The paper recommends the promotion of a culture of collaboration and open communication, investment in employee training for data analytics skills, and encouraging innovative thinking through data-driven problem-solving strategies. The research offers a foundation for further investigations into industry-specific nuances and external factors influencing the collaboration between data analytics and innovative leadership.

Item Type: Article
Subjects: Eprints STM archive > Social Sciences and Humanities
Depositing User: Unnamed user with email admin@eprints.stmarchive
Date Deposited: 17 Nov 2023 05:27
Last Modified: 17 Nov 2023 05:27

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