Consumption: From Commercial Transactions to the Ritualistic Circulation of Meanings

Perez, Clotilde (2023) Consumption: From Commercial Transactions to the Ritualistic Circulation of Meanings. Open Journal of Business and Management, 11 (06). pp. 3471-3490. ISSN 2329-3284

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This article seeks to present the theoretical bases and empirical evidence on the profitability of understanding consumption as a ritual. From the anthropological foundations of the study of rituals, we entered into the articulations with semiotics, in the constitution of an anthroposemiotic approach, consisting of ethnographic research and semiotic analysis of brands that enabled the understanding of consumption in its rituals of search, purchase, possession, storage and disposal: reuse, recycling and resignification. In addition to learning about the characteristics of constant adaptation of consumption rituals, repetition, constancy, but also innovations, they are consolidated as peculiar, in addition to expressing values, wants and aspirations that streamline interpersonal and social relationships.

Item Type: Article
Subjects: Eprints STM archive > Social Sciences and Humanities
Depositing User: Unnamed user with email admin@eprints.stmarchive
Date Deposited: 15 Dec 2023 04:49
Last Modified: 15 Dec 2023 04:49

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