Items where Author is "Hidayat, Anas"

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Article

Dewi, Salsabella Rahma and Hidayat, Anas (2024) Exploring the Impact of Influencer Marketing on Brand Equity: A Mediation Analysis Involving Brand Awareness and Customer Brand Engagement. Asian Journal of Economics, Business and Accounting, 24 (1). pp. 46-62. ISSN 2456-639X

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