Items where Author is "Soda, Ruth"

Book Section

Soda, Ruth and Oni, Olabanji and Omonona, Solomon (2023) The Relationship between Marketing Mix and Customer Loyalty in the Fmcgs Stores in South Africa. In: Re-engineering Business Processes in the New Normal - The Business and Economic Development Post COVID-19 and the Restructuring of the Global Economy: Proceedings of 8th International Conference on Business and Management Dynamics. B P International, pp. 175-189. ISBN 978-81-19315-17-8