Learning Media Design Based on Local Potential Developed at Vocational School

This research aims to develop local potential-based learning media in Visual Communication Design subjects at SMK Gowa, with the aim of improving students' creativity and learning outcomes. The research method used is Research and Development (R&D) with development stages adapted from the ADDIE and Borg & Gall models. The pilot test was conducted at SMK Negeri 1 Gowa and SMK Negeri 4 Gowa, Somba Opu District, Gowa Regency, South Sulawesi, in the odd semester of 2023/2024. The subjects of this research were students of class X Multimedia Department in Visual Communication Design subject at SMK Gowa. The trial involved 3 people for the one to one trial, 10 people for the small group trial, and 25 people for the extended trial. The results of this study are expected to contribute to the development of learning media that are relevant to local potential, as well as improve the creativity and learning outcomes of students at SMK Gowa. Local potential-based learning media fulfils practical criteria as indicated by the implementation of the learning process, the response of students and educators. The use of video learning media has a very high effect on learner learning outcomes. Video learning media is very effective in the learning process at every level of education.