On Exploration of Hierarchical Inter-Relationships amongst the Various Factors Affecting Banking Channel Optimization Strategies and its Effect on Consumers’ Satisfaction

Jauhar, Jyotin and Aggarwal, Remica (2024) On Exploration of Hierarchical Inter-Relationships amongst the Various Factors Affecting Banking Channel Optimization Strategies and its Effect on Consumers’ Satisfaction. In: Contemporary Research in Business, Management and Economics Vol. 7. B P International, pp. 76-86. ISBN 978-81-973454-2-5

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Abstract

The present research work explores various factors affecting banking channel/ services optimization and how it affects its clients/ customers’ perceptions and response behavior in India. It further explores the hierarchical inter-relationships amongst them using ISM methodology.

Item Type: Book Section
Subjects: Eprints STM archive > Social Sciences and Humanities
Depositing User: Unnamed user with email admin@eprints.stmarchive
Date Deposited: 21 May 2024 09:20
Last Modified: 21 May 2024 09:20
URI: http://public.paper4promo.com/id/eprint/1993

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