Study on Consumer’s Perception of Ampligo (Syngenta) Insecticide in Barabanki District of Uttar Pradesh, India

Insecticides are chemicals used to control insects by killing or preventing them. These chemicals are important in agriculture to protect crops from pests that can reduce yield and quality. Insecticides come in many forms, including sprays, powders, and granules, and can be classified according to their chemical composition, such as organophosphates, pyrethroids, and neonicotinoids. While Insecticides are effective in controlling pests, they pose risks to human health, beneficial insects such as pollinators, and the environment. Overuse can cause pests to develop resistance, making them harder to control over time. Integrated Pest Management (IPM) strategies consider the use of Insecticides in conjunction with other practices such as biological control and crop rotation to minimize adverse impacts during agricultural management. Assessing the benefits and risks of pesticide use is critical to sustainable pest management. This study focused on consumer perception of Ampligo insecticide in Barabanki district of Uttar Pradesh. A sample of 100 respondents was selected from seven selected villages. During the research, it was determined that there were two businesses engaged in amligo marketing in the study area. Among them, most survey respondents prefer Pipeline II in dealing with business owners in the amligo industry, and 21 (21%) farmers prefer to purchase agrochemicals based on quality. Purchasing, about 15 (15%) farmers prefer commercial products, 13 (13%) farmers buy agricultural products as commercial products, about 07 (7%) farmers purchase agricultural products - persuade products through advertising strategies, 6 (6).) farmers get information about the product from their friends, neighbors or other people, and about 4 (4%) farmers like the appeal of the packaging.